Jul 20, 2021 | Career Development, Employer Advice, Self Employment
6 Tips For Building Your Brand Everyone has a brand… We don’t always think about it in terms of marketing, but it’s not only businesses and product lines that use branding to further their cause. Professionals, recent graduates, even people on dating apps...
Jul 6, 2021 | Employer Advice, Self Employment
6 Ways Google My Business Is Good For Business Back in the day, all you had to do to make sure people could find your business was to place an entry in the phone book. Alright, maybe it wasn’t quite so simple — but the list of business directories was much...
Jun 8, 2021 | Career Development, Employer Advice, Self Employment
How To Author Your Brand Story! Prologue Once upon a time, there was a small-to-medium-sized business called [INSERT YOUR BUSINESS NAME HERE]. This studious little SMB had done its due diligence by preparing all the elements it needed to form a brand. It had a...
May 25, 2021 | Career Development, Employer Advice, Self Employment
7 Ways To Write A Superb Slogan Just do it. Those aren’t just words of encouragement from us about writing your business’ slogan — they’re a reminder of how powerful the right one can be. Nike’s slogan is arguably one of the most famous slogans of all time. In...
May 11, 2021 | Career Development, Employer Advice, Self Employment
Choosing Colours That Complement Your Brand Let’s do some colour-by-the-numbers. Studies have shown that: Colour increases brand recognition up to 80%. Up to 90% of snap judgements are based on colour, and colour alone. Colour influences 85% of shoppers’...
May 4, 2021 | Career Development, Employer Advice, Self Employment
How to Design Your Logo Logically Try to name a successful business that doesn’t have a logo. Did you try? Even if you did, I bet you didn’t come up with anything. That’s because nearly every successful business in the world has a logo they use to help identify their...
