The Trenton DBIA (Trenton Downtown Business Improvement Association) is currently seeking outgoing, enthusiastic, qualified candidates for the position of Digital Service Squad – Team Member. This is a unique opportunity to support the growth of one of the province’s most innovative economic development programs. The Digital Main Street program is the first of its kind globally and has experienced excellent traction since its launch in June 2016.

As a member of the Digital Service Squad, you will be a key contributor to the success of the platform and the growth of the program as a whole. Local health conditions allowing, the DSS member is assigned to specific commercial areas and/or Business Improvement Areas (BIAs) across Ontario and will be required to independently travel to and visit/service local businesses.

Otherwise, the DSS Member may be assigned to work remotely with local businesses.

The focus of the role is to work one-on-one with brick-and-mortar small businesses and provide the following services:

Duties / Responsibilities

Onboarding Assistance

• Conduct pre-business visit research to best understand the community/BIA and businesses.
• Work with the municipality/BIA, if applicable, to set up appointments and/or go door-to-door to onboard brick-and-mortar small businesses (i.e., no home-based businesses) to the Digital Main Street platform.
• Walk through the onboarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals.
• Assist the business in staying in touch with Digital Main Street by subscribing to the e-newsletter and social channels.

 Advisory Services

• Once the business has been on-boarded to the Digital Main Street platform, the DSS Member will walk through the Digital Assessment and recommendations with the business owner.
• The DSS Member will assist the business owner in identifying their first priorities and the first digital tools/technology they want to activate.
• The DSS Member will also review vendor recommendations made through the platform and lead the business owner to relevant deals/discounts on the platform.

 Activation/Implementation Services

• The DSS Member will activate and implement free, easy-to-use digital tools and technologies that businesses would like to use (i.e., building a basic website, activating social media accounts, etc.)
• The DSS Member may also direct the business owner to resources (articles, links, how-to guides, webinars) that can help him/her learn more about a particular tool that has been activated or is a subject matter of interest

Reporting and Feedback

• DSS Members must complete their field notes for each business engagement and report on a weekly basis to the Digital Service Squad
• DSS Members must attend team meetings as set out by the DSS Administrator
• DSS Member must ensure ALL DATA is accurately and completely entered within the Digital Main Street CRM (HubSpot) after each business interaction or on a daily basis.

Special Projects

• DSS Members will be responsible for leading the implementation of special projects and/or community-wide initiatives (i.e., Google 360 photography)
• DSS Members will work with their DSS Administrator to ensure successful activation of initiatives and increased Digital Main Street engagement
• DSS Members will be available to help business owners develop their Digital Transformation Plan needed to apply for the Digital Transformation Grant, and can subsequently help to implement the plan, if approved for the Grant

Social Media Development

• Working under the direction of the DSS Senior Program Manager, team members will be responsible for assisting in the growth of all DMS/OBIAA social media channels
• Responsibilities includes, but are not limited to: curating multiple social media posts every week, producing new ways to engage our audience on social, and helping with social media development at DMS events as needed

The DSS Member may be required to attend workshops and events related to Digital Main Street. The purpose of such participation is to communicate the benefits of the program to business owners and to on-board them to the platform. There may be other duties, as required, that will be discussed with the DSS Member should they arise.

The DSS Member will have the opportunity to interface directly with the BIAs/municipalities and the Digital Main Street corporate partners. All successful candidates will receive training on the program and if applicable, from the corporate partners, prior to in-field deployment. Local health conditions allowing, the majority of time spent will be in the field working with businesses.