REQUIRED QUALIFICATIONS:

• Three-year university degree or college degree/diploma in a related field
• 2 to 3 years of experience in developing and managing electronic communications (websites, social media, e-mail communications, etc.) and conducting related analytics
• Proficiency with WebPublish 3.0 (or a similar Drupal-based platform), MailChimp, Hootsuite, Canva, Adobe PhotoShop, and online live-event streaming and hosting platforms (e.g., Teams and Zoom)
• Experience and familiarity creating content in multiple formats for social media platforms as well as experience writing in digital first environments
• Report writing skills for both technical and non-technical audiences, at a variety of organizational levels
• Familiarity with photography, videography, video editing is an asset
• Experience working in a university setting with knowledge of university policies, procedures, and information management systems is an asset
• Consideration will be given to an equivalent combination of education and experience

SPECIAL SKILLS:

• EDII: Values equity, diversity, and inclusion. Applies EDII principles and approach in all responsibilities, duties, and communications
• Communication: Excellent written and oral communication skills. Effectively presents ideas to others and capable of communicating to various audiences. Communicates effectively with both technical and non-technical staff. Creative and concise writing and editing skills, especially for a digital-first environment
• Technical: Understanding of the principles of social media and website management and development including architecture, usability, accessibility, integration, analytics, and content management. Strong judgment and knowledge of how to present and package information to maximize interest and engagement
• Research: Background in developing research and analyzing/interpreting research results for web development and other related initiatives. Capable of defining problems, collecting data, establishing facts, and drawing valid conclusions to recommend strategies, approaches and solutions
• Interpersonal: Ability to work with many different individuals across the university and build/nurture strong relationships. Ability to work as part of the SGSPA team – flexibility, willingness to adapt and do what is necessary to further communication objectives. Understands diverse client needs
• Attention to detail: Strict attention to detail and accuracy, with an appreciation for the implications of errors for the University and SGSPA with respect to reputation and relationship building. Ability to follow official business procedures, practices and policies with high attention to detail
• Time Management Skills: Ability to effectively manage and prioritize multiple requests and competing projects. Ability to stay focused on high impact initiatives. Ability to work in a time-sensitive environment with multiple deadlines and accommodating irregular work hours when necessary
• Innovation and Creativity: Ability to think creatively and recommend innovative strategies that enhance the SGSPA website, with ideas that challenge the status quo. Aptitude for being proactive and resourceful
• Business Insight: Ability to place web development, social media and newsletter objectives in a larger organizational context. Awareness of public issues especially as they relate to higher education. Ability to deal with sensitive matters related to reputation issues
• Proactive Approach: Proactively identifies operational and system improvements necessary to deliver required services. Ability to research independently and become rapidly familiar with changing/new technologies and trends, as well as assess trends for institutional benefits and impact. A keen understanding of emerging trends and technology developments to best position SGSPA on the web
• Process Management: Project-oriented perspective with a results-driven approach. Organizational, problem-solving and project management skills
• Learning Orientation: Maintains knowledge of new developments in the areas of web and graphic design. Commitment to remaining current with new technologies; making recommendations to implement new technologies and software, combined with a solid understanding of social media platforms and integration into programs as electronic communications tools

DECISION MAKING:

• Determines appropriate problem-solving procedures and decides how to best rectify the problem. Decides if a problem should be referred to others
• Continually assesses, allocates time, adjusts priorities and manages tasks in a fast-paced and demanding environment
• Works with stakeholders in determining necessary areas of priority for developing improved website, social media and newsletter plans and strategies
• Determines necessary strategies to measure and benchmark the effectiveness of the website among other North American school websites by auditing current content
• Makes recommendations and implements changes to improve SEO and overall engagement/ effectiveness to meet objectives
• Evaluates the continuing design, navigation, and content development of the SGSPA website, social media, newsletter and other channels in accordance with established visual identity standards and university web policies
• Determines necessary follow-up and individuals to be consulted in resolution of issues and questions received or requests made
• Identifies internal and external resources required to implement electronic communications strategies. Ensures most efficient use of resources to minimize time and cost
• Works with stakeholders in determining necessary areas of priority for updating and maintaining website content