Reporting to the Manager, Domestic Undergraduate Enrolment, and receiving day-to-day direction from a Senior Admission Coordinator, the Indigenous Recruitment Coordinator is responsible for coordinating the marketing of undergraduate programs at Queen’s University to prospective students and other stakeholders, and motivating prospective Indigenous students to apply for admission.  More specifically, this will involve the creation and delivering of presentations about Queen’s University to varied audiences and advising on matters such as admission qualifications, program details, university life, student resources and support, and financial assistance.  The position will also require conducting research on and interpreting recruitment trends based on data analysis and the Undergraduate Strategic Enrolment Report.

This position requires the incumbent to regularly travel and work evenings and weekends and is subject to the Averaging and Travel Time Credit provisions of the USW Local 2010 Collective Agreement.

KEY RESPONSIBILITIES:

• Coordinate the development and delivery of targeted presentations consistent with Queen’s University and Undergraduate Admission & Recruitment communication strategy.
• Conduct research and develop strategic plans for marketing undergraduate programs to potential students. Identify target market(s) for assigned region(s) or functions based on meeting strategic enrolment objectives and within the context of the overall undergraduate admission strategy; develop specific marketing strategies and tactics that will ultimately persuade students to apply for admission to the BISC. Compiling and Analyze statistics while creating detailed recruitment reports in support of key locations and trends.
• Manage and execute recruitment schedules (within domestic and international markets), including the overseeing of large group travel (with other universities), correspondence with counsellors and prospective candidates, arranging meetings and all logistics.
• Determine itinerary and events to promote Queen’s, build relationships, and define measurement criteria for evaluating marketing plans and their executions, evaluate effectiveness in terms of meeting objectives, and propose and incorporate changes for the future.
• Participate in secondary school recruitment activities and represent Queen’s University at special events, on and off campus as well as virtual outreach; including execution and creation of online webinars.
• Provide application counselling, specifically information about the Indigenous Admission Policy to prospective students, parents, guidance counsellors and other stakeholders.
• Support and coordinate agent relationships, including, but not limited to, delivering agent training sessions and reviewing/consolidating agent invoices.
• Develop specific marketing strategies and tactics that will ultimately persuade students to apply for admission to Queen’s, including the creation of marketing and advertising campaigns- by assembling and developing copy.
• Actively report back to manager regarding trends in the prospective student market.
• Schedule training activities, prepare training materials, and onboard Recruitment Representatives.
• Other duties as required in support of Undergraduate Admission and Recruitment.

SPECIAL SKILLS:

• Excellent verbal and written communication skills, including listening, for interaction with others both internal and external to the department
• Excellent presentation skills.
• Analytical, interpretative, and problem solving skills. Ability to work with information (both qualitative and quantitative) to draw conclusions about recruiting efforts.
• Excellent interpersonal and diplomacy skills as well as strong intercultural awareness
• Demonstrated ability in public speaking and capability to effectively market the benefits of a Queen’s University education.
• Excellent time management, attention to detail and organizational skills. Ability to manage priority conflicts.
• Ability to work effectively without supervision and under pressure during extended periods away from Kingston.
• Comfortable driving in busy urban areas.
• Work well under pressure and responds effectively to changing priorities. Ability to manage multiple projects to meet tight deadlines.
• Ability to relate to Indigenous secondary school students and prospective applicants.

DECISION MAKING:

• Prioritize work and time and decide most important tasks among several to meet deadlines.
• Decide when to refer issues to management.
• Determine method to employ in analysis and synthesis of data collected when analyzing recruitment trends and regional reports.
• Based on information and direction from the department, interpret policy/analyze procedures and recommend changes or amendments as required.
• Investigates and recommends new initiatives to increase enrollment of Indigenous students.
• Determine how to respond to challenging questions from secondary school officials, potential students and parents, alumni and other stakeholders.