Brand Statements In 4 Steps!
Wouldn’t it be great if even the most complicated things could be summarized to just a sentence or two?
While we may not be able to compress all of human history, or every advanced concept in theoretical physics — or even every movie plot — into just a couple of words, it IS possible to summarize some things rather effectively.
One of the things you can summarize is your personal brand.
A brand statement is a summary of your career history and your forward trajectory that lets recruiters and other professionals get a great look at what you’re all about. With the right statement, you can catch their attention and gain the opportunity to engage with them and share all the things that you bring to the table.
But in order to get your foot in the door with busy people, you need to start with an effective summary that speaks to them at a glance.
So how do you take all the things that make you YOU and compress it in a way that resonates with recruiters?
Follow our 4 simple steps and find out!
1. Output your outlook
When you want the world to best understand who you are with just one look, start with your own outlook on the world!
Remember that your perspective has been the invisible hand that guides your decisions every day. The way you tackle certain problems, or even the types of problems you can spot in the world, defines the way you act for yourself (as well as for employers and clients).
Think about your vision, literally. What perspective motivates you to be the best at what you do?
Do you want to enact positive change for the environment? Do you want to serve soul food that brings families and friends together? Do you want to push the boundaries of a certain technology that’s near and dear to your heart?
It’s surprising how much of what you see in the world can inform how the world sees you!
2. Define your personal goals
One of the easiest ways to let people know that you’re motivated is to share your goals.
And when your goals align with those of an employer or potential business partner, they’ll feel motivated to bring you on board!
Chances are that if you’re putting this much thought into your career, by doing your research and trying to find the best path to success, then you have a goal in mind.
Make your goal part of your branding statement. Not only will it make you seem more motivated, it will spark the interest of people who want to help you get there!
3. Profile your persona
Look back at your career, and ask yourself what has set you apart from your colleagues.
You might not have been the only accountant at your last job, but were you the one who focused on communication and transparency above all else?
Or maybe you worked in a busy kitchen with other chefs, but did you always exhibit supportive leadership?
What words would you use to describe your personal past performance?
What words would others use to describe your best attributes?
Use these descriptive words as building blocks for your brand statement.
4. Quantify your qualities
Numbers speak louder than words, in most cases.
When you want to make a bold statement about your experience (and your value to potential employers) then make sure to back up your statements with the numbers that support it.
This could mean mentioning the number of years you’ve worked, or the number of clients you’ve served, or anything else that demonstrates through hard data that you are who you say you are.
Now that you know the steps to get there, what does it look like when you arrive?
Here are 3 examples of powerful personal brand statements that use all the elements we’ve discussed:
“I help thought leaders write great books in just 90 days. 300 satisfied clients so far.” — Mindy Gibbins-Klein
“Innovation is in my blood…I seek to find ways to adapt when needed and disrupt when possible. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.” — Darrell Franklin
“I’ve run an Emmy award winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.” — Chris Do
Now what will yours look like?