Dec 29, 2020 | Employer Advice, Self Employment
Define Your Target Audience: Hit A Brand Bullseye! The psychology of sales is simple: once you understand why a consumer buys a certain product, you can customize your pitch to speak to their reasoning. But before you can discover why they buy, you need to know who... Read More
Dec 15, 2020 | Employer Advice, Self Employment
Breaking Down What A “Brand” Is When you hear B&B you probably think “Bed and Breakfast”. But we’re not here today to talk about a cozy getaway. We’re here to talk about Business and Brands. These terms often get thrown around interchangeably, but in reality they... Read More
Dec 8, 2020 | Employer Advice, Self Employment
Highlight Health In Your Recruiting! When you manage a team, you want to be selective about finding the top talent to move your business forward. But you should also know that the top talent out there can afford to be selective with who they choose to give their time... Read More
Dec 1, 2020 | Employer Advice, Self Employment
Your Inclusion And Diversity Checklist As an employer, you want your customers and clientele to be as robust as possible. And you understand that means having a robust and diverse team to match. But how do you go about attracting, hiring, developing, and retaining a... Read More
Nov 24, 2020 | Employer Advice, Self Employment
Why You Need A “Why Work With Us” Page As an employer, you strive to attract the top talent to join your team. You work with job posting services, employment service agencies, and scouts and recruiters to grow your personnel (and your business). You want... Read More
Oct 20, 2020 | Disabilities, Employer Advice, Mental Wellness
Case Studies: Workers With Disabilities What makes the business case for disability-inclusive hiring and employment standards? We all know that a disability-inclusive workplace is good for a company’s public image, but real leaders know that it goes so much... Read More
